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Behind the scenes of book cover design

  • ONLINE VIA ZOOM

Seeing your story come to life on a book cover can be one of the most exciting steps of publishing. But most of the cover design process occurs within a publishing house — sometimes with minimal input from the author. If you’ve ever been curious to learn more about the specific considerations and decisions that go into creating a book’s cover, don’t miss freelance book designer and ABDA President George Saad’s rundown of the design process from start to finish. 

With his industry expertise, and using case studies and examples of successful collaborations, George will give you a look behind the scenes of cover design. Authors and illustrators will gain a clearer understanding of what it’s like working with a traditional publisher, what to consider when self-publishing and commissioning a designer, and how you can constructively contribute to the design process.

You will learn:

  • Which publishing professionals help decide what your book cover looks like
  • What conversations and collaborations happen during the decision-making process
  • How a book designer works through a cover design project
  • What a designer needs to know about you and your book, and what information to include in a design brief
  • Why a book’s cover design is informed by its audience and genre — and how this can help you reach your target readership
  • How creators can respectfully and successfully collaborate with publishing and design teams

Whether you’re about to navigate the book cover design process for the first time, you want to learn how to become more involved for your next book, or you simply wish to satisfy your curiosity about this facet of the publishing industry, this comprehensive, one-hour session will equip you with knowledge and insights to do so effectively.

There will be time for questions from the audience.

Who is this for?

  • Authors and illustrators curious to learn more about the process of book cover design in traditional publishing
  • Authors and illustrators eagerAuthors and illustrators wishing to effectively and respectfully collaborate on the cover design process for their book to gain a better understanding of the challenges facing the broader Australian publishing industry
  • Authors and illustrators who self-publish and want to gain insight into industry design standards, processes, and market trends for their own covers

About the presenter

George Saad
George Saad
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Can't make it to the live session?

No problem! Everyone booked in to this event will be emailed a link and passcode to access the recording afterwards. This recording will be available to view for 10 days after the live session. This also means that if you wish to revisit the session after attending it live to take further notes, you can do so!

After 10 days, the link will expire and the recording will no longer be available to view.